How to Survive & Prosper as an Artist
Selling Yourself without Selling Your Soul

by Caroll Michels (Henry Holt & Company, New York). 5th edition, revised and updated 2001

Book Contents

This updated and revised classic handbook puts to rest the popular myth of the starving artist. There is plenty of room in the art world for artists to make a good living - if they are willing to take an active stand in promoting their careers. Michels shows those who would like to make a living from their art work how to navigate the often bewildering corridors of power that lead to success in the art world. Filled with art marketing and art business advice and information.

Chapters
  1. Launching or Relaunching Your Career: Overcoming Career Blocks
  2. Launching or Relaunching Your Career: Entering the Marketplace
  3. Presentation Tools and Packages
  4. Pricing Your Work: How Much Is It Worth?
  5. Public Relations: Keep Those Cards and Letters Coming In and Going Out
  6. Exhibition and Sales Opportunities: Using Those That Exist and Creating Your Own
  7. Dealing with Dealers and Psyching Them Out
  8. The Mysterious World of Grants: Fact and Fiction
  9. Generating Income: Alternatives to Driving a Cab
  10. Rationalization, Paranoia, Competition, and Rejection
  11. Appendix of Resources (more than 375 new resources)